Tom Spock is a long-time media and sports industry executive with a strong background in both general and financial management. He is a founding partner of Scalar Media Partners, LLC.
Prior to founding Scalar, Tom worked for the National Football League (NFL) for ten years, retiring as Executive Vice President, New Media and Enterprises. As the head of NFL Enterprises, Tom was responsible for units employing nearly 500 people, and he reported directly to Commissioner Paul Tagliabue. In this role Tom:
- Managed the League’s electronic and digital media businesses, including NFL New Media, NFL Sunday Ticket, and NFL Films
- Advised former Commissioner Tagliabue on all broadcast television matters
- Managed NFL International, including the NFL Europe League
- Oversaw the NFL’s Information Technology group.
Among Tom’s many contributions in this role were the creation of the NFL Internet Network and the negotiation of the NFL’s groundbreaking five-year marketing and digital rights deal with AOL-Time Warner, CBS Sports, and CBS Sportsline.
Previously Tom had served for seven years as the NFL’s first Executive Vice President and Chief Financial Officer. As CFO he worked closely with the Commissioner, former President Neil Austrian (to whom he reported), and the NFL club owners on all business and financial matters affecting the League and its related business units. Issues he dealt with included:
- Media: Tom was the lead analyst for the League’s milestone broadcasting deals in 1993 and 1997
- Team sale transactions, relocations, and new stadium development
- Salary cap analysis and projection
- Revenue sharing program design
- League-wide line of credit, debt ceiling, and other ownership policies
Before joining the NFL, Tom spent nine years at NBC in New York in a variety of financial positions. As Vice President, Financial Forecasting and Analysis, he had responsibility for the company’s financial planning and budgeting, revenue forecasting, and major analytical projects. He worked closely with CEO Bob Wright, preparing all of Mr. Wright’s presentations to General Electric CEO Jack Welch and to the NBC Board of Directors, including NBC’s annual business and strategic plans.
Tom has spoken at industry conferences such as the International Olympic Committee’s World Congress on Sport and New Media in Lausanne, Switzerland; Sportel in Monte Carlo; and the Sports Business Journal’s World Congress in New York. He has also given numerous press conferences in the US, Europe, and Japan. He testified in three trials for the NFL, all concluded successfully in the League’s favor. More recently Tom has been a regular guest lecturer in Sports Economics at NYU’s Stern Business School, and has been published as a guest columnist for the Sports Business Journal. Tom is also a Director of Cutwater Select Income Fund (NYSE: CSI).
Tom graduated with honors from Swarthmore College in 1978, majoring in Economics with minors in History and Art History, and received the Ivy Award at commencement, given to the outstanding man in the graduating class. He also played four years of varsity soccer, including playing in the 1974 NCAA Division III National Championship game. Tom has served on Swarthmore’s Board since 1997; chaired the Finance Committee from 2004-2012; and now chairs the Admissions and Financial Aid Committee. During 2008-09 he also served as Chair of Swarthmore’s Presidential Search Committee.
Tom received his MBA from Stanford University in 1983. He lives in Larchmont, NY with his wife Linda, a transportation industry consultant; they have one grown son, Randy, who works for the Boston Consulting Group. Tom has been involved with his community as a member of the steering committee of Larchmont-Mamaroneck Fields For Kids, and as a long-time travel soccer coach.